Attention. Everyone wants it. No one has any to spare.
As social marketing takes over traditional advertising and publicity, consumers are ever more inundated with messages on all of their various devices around the clock.
How can you avoid being lost in the shuffle? Every case will be different, but these great, basic points are a good place to start. Head over to Percolate to read the rest.
BENCHMARK YOUR WORK AGAINST THE REAL ATTENTION WINNERS
Set your standards high and keep re-evaluating them.
TARGET PEOPLE, NOT POPULATIONS
When you’re interesting, timely and visually compelling that’s a lot closer to a recommendation than an interruption, and it delivers superior campaign ROI.
MAKE YOUR CONTENT “SNACKABLE”
Write aspirational headlines, keep copy short, pique curiosity early and make sure your content is accompanied by a compelling, relevant image or video.
THE PHONE HOME SCREEN IS THE NEW FRONT PAGE OF GOOGLE SEARCH
If your average typical customer checks their phone more than 100 times daily and you’re on the home screen, that’s 36,500+ organic icon impressions a year, completely effort free.